Packaging Copywriting: The New 8-bit Heroes BluRay

The basic synopsis included on the packaging for The New 8-bit Heroes BluRay was also repurposed and slightly expanded for the one sheet used for festival promotion of the film. You can also see the trailer below.

BluRay Packaging, retail ready

COPY:

While visiting his parents' home in Central New York, Joe Granato discovered a box of forgotten illustrations, designed by he and other eight-year-old neighborhood friends; concepts for a video game entitled Mystic Searches, intended for the original 8-bit Nintendo Entertainment System. He decided it might be fun to try to realize those ambitions.

Gathering a small team of modern creatives, what began as an explorative novelty project about building a video game for a system 30 years removed from relevance escalated into a two-year, ten-thousand-mile journey into an esoteric subculture made up of devotees creating new NES games; artists who thrive on limitations.

Join genre masters and up-and-coming game developers as they seek to capture the essence of adventure by resurrecting the technology of the past!

Film Festival one-sheet, alternative copy:

COPY:

What was your childhood ambition? What if you rediscovered it as an adult?

While visiting his parents' home in Central New York, Joe Granato discovered a box of forgotten illustrations, designed by he and other 8-year-old neighborhood friends, of concepts for a video game for the original, 8-bit Nintendo Entertainment System. He decided it might be fun to try to realize those ambitions.

But instead of creating it for a mobile device or modern console, he set out to use the same techniques and adhere to the same limitations that would have been employed in 1988 to make a new cartridge based game actually playable on the now-archaic hardware.

Gathering a small team of modern creatives, what began as an explorative novelty project about building a video game for a system 30 years removed from relevance escalated into a two-year, ten-thousand-mile journey into a subculture of devotees to creating new NES games; artists who thrive on limitation.